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Maybe you've never heard of Max, a speedy little beach dog who gave his nickname to a start-up in 1997.
As they grew the brand included fashion athletics and dress shoes that hit a sweet spot with style-hungry trendsetters, birthing a phenomenon in the youth culture scene; one with serious magnitude.
Rocket Dog is now synonymous with the independent, free-spirited vibe of a new pop culture generation. From those little black shoes for that little black dress to strappy sandals for that itsy-bitsy, teeny-weeny bikini, Rocket Dog's style is known for being flirty and fun, casual and cute, hip, edgy and confident.