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At FitFlop, we believe that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop sandal.

Now our newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection.

Over twenty million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.)